The Subaru BRAT, a quirky compact pickup from the 1970s and 80s, thrilled drivers with its rugged charm and unique “Bi-drive Recreational All-Terrain Transport” vibe. After decades away, the 2026 model roars back, fusing that nostalgic boxy silhouette with today’s high-tech muscle. Subaru enthusiasts have clamored for this revival, and the brand delivers a truck that’s as fun on trails as it is sharp on city streets.
Reviving an Iconic Legacy
Subaru first launched the BRAT to dodge U.S. chicken tax tariffs, cleverly adding rear-facing jump seats to classify it as a “passenger car.” Those wild days birthed a cult following for its lightweight frame and go-anywhere spirit. Fast forward to 2026, and Subaru honors that heritage while crafting a vehicle for modern adventurers who demand more power and polish without losing the playful edge.
Striking Exterior Design
Picture the original BRAT’s angular lines, now sculpted with aggressive flair. The 2026 version boasts a bold hexagonal grille, C-shaped LED headlights, and flared fenders that scream off-road readiness. High ground clearance pairs with 18- or 20-inch alloy wheels, while the short cargo bed nods to its compact roots—perfect for hauling gear without dominating your garage.
Powertrain and Performance Specs
Under the hood sits a 2.4-liter turbocharged Boxer four-cylinder pumping out around 260 horsepower, mated to a smooth CVT and Subaru’s legendary Symmetrical All-Wheel Drive. A plug-in hybrid option cranks it up to 300 horses with about 60 km of electric-only range, blending efficiency and grunt. This setup lets the BRAT tackle light off-roading, highways, or urban crawls with ease, proving classics can evolve smartly.
| Feature | Standard Turbo Model | Plug-in Hybrid (PHEV) |
|---|---|---|
| Engine | 2.4L Turbo Boxer 4-cyl | 2.4L Boxer + Electric Motor |
| Horsepower | ~260 hp | ~300 hp |
| Transmission | CVT | CVT |
| Drivetrain | Symmetrical AWD | Symmetrical AWD |
| Electric Range | N/A | ~60 km |
| Ground Clearance | High (exact TBD) | High (exact TBD) |
| Fuel Economy (est.) | 25-28 mpg combined | 50+ MPGe combined |
Luxe Interior Meets Utility
Step inside, and rugged meets refined: soft-touch materials, brushed aluminum accents, and a wide dashboard create a spacious feel. A 12.3-inch touchscreen runs the Starlink infotainment with wireless Apple CarPlay and Android Auto. Supportive seats handle long hauls or bumpy paths, while the cargo bed offers versatile tie-downs and split-opening tailgate for quick access.
Tech and Safety Innovations
Subaru loads the BRAT with EyeSight driver aids, adaptive cruise, lane-keeping, and automatic emergency braking. Digital clusters and premium audio elevate the drive, but it’s the off-road tweaks like enhanced traction modes that shine. This isn’t just a retro throwback—it’s a forward-thinking rig packed with features for safety-conscious explorers.
Market Positioning and Pricing
Slotted as a compact pickup rival to the Ford Maverick or Hyundai Santa Cruz, the BRAT stands out with superior AWD and Subaru durability. Expect starting prices around $30,000-$35,000 for base trims, climbing to $45,000 for hybrids—competitive for the tech and capability. Availability hits U.S. lots mid-2026, sparking buzz among truck fans craving something different.
Why It Captures Hearts Today
In a sea of oversized pickups, the 2026 BRAT carves its niche with personality plus practicality. It revives memories for boomers while hooking millennials who dig versatile daily drivers. Whether tailgating at rallies or escaping to backwoods, this comeback proves Subaru nails the sweet spot between yesterday’s fun and tomorrow’s demands.
FAQs
When does the 2026 Subaru BRAT launch?
Mid-2026 in key markets like the U.S.
What’s the BRAT’s top power option?
Plug-in hybrid with ~300 hp and 60 km electric range.
How does it compare to rivals?
Better AWD than Maverick, more retro style than Santa Cruz.
